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Should you care about Facebook page likes?

A topic that is constantly debated in internet marketing is whether or not you should care about Facebook page likes. The answer unsurprisingly is not clear-cut. Like many things in marketing, it depends. Facebook is Always Changing The ever-changing Facebook algorithm requires businesses to rethink their content strategies on an on-going basis. What worked to […]

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Marketing to Local Event Goers is a Gold Mine If Done Correctly

In the past week, I’ve attended three local events in my area, a major conference (eTail East 2018), a beer festival (The Spirit of Hudson) and a local fair (The Bolton Fair). I of course was not alone as these events were attended by thousands of people including, business executives with lucrative expense accounts, beer

Marketing to Local Event Goers is a Gold Mine If Done Correctly Read More »

Marketing to Local Event Goers is a Gold Mine If Done Correctly

In the past week, I’ve attended three local events in my area, a major conference (eTail East 2018), a beer festival (The Spirit of Hudson) and a local fair (The Bolton Fair). I of course was not alone as these events were attended by thousands of people including, business executives with lucrative expense accounts, beer

Marketing to Local Event Goers is a Gold Mine If Done Correctly Read More »