marketing strategy

Should you care about Facebook page likes?

A topic that is constantly debated in internet marketing is whether or not you should care about Facebook page likes. The answer unsurprisingly is not clear-cut. Like many things in marketing, it depends. Facebook is Always Changing The ever-changing Facebook algorithm requires businesses to rethink their content strategies on an on-going basis. What worked to […]

Should you care about Facebook page likes? Read More »

Why Your Restaurant Needs It’s Own Customer Database

Your business needs a customer database. If you’re a restaurant, your success or failure not only depends on attracting new customers, but repeat business and delighting your customers over and over again. Businesses don’t succeed on the whims of their customers and instead on deliberate action that can be predicted, measured and repeated. I live

Why Your Restaurant Needs It’s Own Customer Database Read More »

Marketing to Local Event Goers is a Gold Mine If Done Correctly

In the past week, I’ve attended three local events in my area, a major conference (eTail East 2018), a beer festival (The Spirit of Hudson) and a local fair (The Bolton Fair). I of course was not alone as these events were attended by thousands of people including, business executives with lucrative expense accounts, beer

Marketing to Local Event Goers is a Gold Mine If Done Correctly Read More »

Why Your Restaurant Needs It’s Own Customer Database

Your business needs a customer database. If you’re a restaurant, your success or failure not only depends on attracting new customers, but repeat business and delighting your customers over and over again. Businesses don’t succeed on the whims of their customers and instead on deliberate action that can be predicted, measured and repeated. I live

Why Your Restaurant Needs It’s Own Customer Database Read More »