marketing

Why Your Restaurant Needs It’s Own Customer Database

Your business needs a customer database. If you’re a restaurant, your success or failure not only depends on attracting new customers, but repeat business and delighting your customers over and over again. Businesses don’t succeed on the whims of their customers and instead on deliberate action that can be predicted, measured and repeated. I live […]

Why Your Restaurant Needs It’s Own Customer Database Read More »

Marketing to Local Event Goers is a Gold Mine If Done Correctly

In the past week, I’ve attended three local events in my area, a major conference (eTail East 2018), a beer festival (The Spirit of Hudson) and a local fair (The Bolton Fair). I of course was not alone as these events were attended by thousands of people including, business executives with lucrative expense accounts, beer

Marketing to Local Event Goers is a Gold Mine If Done Correctly Read More »

Content Marketing and Selling Your Product or Service Through The Lens of a Media Company

You Are A Media Company Modern businesses are media businesses and content marketing is at the core of a successful sales and marketing strategy. This is a concept popularized by Gary Vaynerchuck and is more relevant today than ever before. I’ll outline what this means for you in 2018 and how to apply it to

Content Marketing and Selling Your Product or Service Through The Lens of a Media Company Read More »

Why Your Restaurant Needs It’s Own Customer Database

Your business needs a customer database. If you’re a restaurant, your success or failure not only depends on attracting new customers, but repeat business and delighting your customers over and over again. Businesses don’t succeed on the whims of their customers and instead on deliberate action that can be predicted, measured and repeated. I live

Why Your Restaurant Needs It’s Own Customer Database Read More »