strategy

Marketing to Local Event Goers is a Gold Mine If Done Correctly

In the past week, I’ve attended three local events in my area, a major conference (eTail East 2018), a beer festival (The Spirit of Hudson) and a local fair (The Bolton Fair). I of course was not alone as these events were attended by thousands of people including, business executives with lucrative expense accounts, beer

Marketing to Local Event Goers is a Gold Mine If Done Correctly Read More »

Technology, Services and The Plight of a 21st Century Brand

As a business owner or key stakeholder you’re constantly being approached by marketing service vendors offering their services and promoting the latest and greatest technology for you to get in front of your customer or acquire new ones. The magic black box is there to “fix” your problems and help you achieve your goals. Technology

Technology, Services and The Plight of a 21st Century Brand Read More »

Marketing to Local Event Goers is a Gold Mine If Done Correctly

In the past week, I’ve attended three local events in my area, a major conference (eTail East 2018), a beer festival (The Spirit of Hudson) and a local fair (The Bolton Fair). I of course was not alone as these events were attended by thousands of people including, business executives with lucrative expense accounts, beer

Marketing to Local Event Goers is a Gold Mine If Done Correctly Read More »

Technology, Services and The Plight of a 21st Century Brand

As a business owner or key stakeholder you’re constantly being approached by marketing service vendors offering their services and promoting the latest and greatest technology for you to get in front of your customer or acquire new ones. The magic black box is there to “fix” your problems and help you achieve your goals. Technology

Technology, Services and The Plight of a 21st Century Brand Read More »